Reviews are crucial in business. They can mean the difference between success, failure and both. A positive review can help a startup gain traction. However, a negative one can cause it to fail. G2Crowd (the leading platform for reviewing business software) and Capterra have shown that reviews can create a snowball effect. While the first review may be the most difficult, it is what sets the direction for future growth. The second review is more impactful and requires less effort. Bad reviews can slow down this snowball.
Customer service reviews
Customer service reviews are a great tool to gather feedback from customers about the company's customer service. These reviews can be valuable input for the review community and could be used to make improvements. Ideally, a review will be detailed, and explain all of the factors that contributed to your experience, as well as the strengths and weaknesses of the company. Reviews should be friendly, and they should address the entire customer experience. The value of reviews that only highlight a portion of a company’s service to customers is minimal.
Anecdotal Reviews
Anecdotal reviews of services are written by customers and not by third-party reviewers. These reviews are often more personal and can help users relate to the content better. They can also be overexaggerated with data points. Anecdotal reviews on services are useful to those who are considering a specific service.
Review requests by direct mail
Post-purchase emails are a great way to get customer reviews. Post-purchase emails are the best time to get customers excited about new products. The type of product will determine the best time to solicit reviews. For instance, if you're asking for reviews on a seasonal product you should send them seven days after they receive it. This is because the product's relevance is limited.
Avoiding fake reviews
It is important to avoid posting fake reviews about services online. You can ensure that all reviews are written by genuine customers to make sure your sales and marketing efforts are directed at genuine customers. Fake reviews can sometimes be difficult for you to recognize, but there is a way to prevent them from happening.