Amazon's vine program offers a great opportunity for sellers to increase brand awareness and improve product reviews. Vine helps sellers obtain honest reviews from actual customers, so they can gain trust with new buyers and better search engine rankings.
For review, top reviewers can receive samples from sellers. These reviewers are selected based on their feedback and reputation on the Amazon platform. They will also be expected to provide honest and impartial reviews of the product they were given for free.
This can be used to boost sales and visibility for older listings, such as slow-selling ones or new brands. Vendors can also use the Vine program to add more product reviews to their listings prior to launching them to customers and help them reach higher rankings on Amazon.
How to join Vine
It is easy to join the Vine program. First, create an Amazon Seller Central account and register as a brand seller. Next, you need to have your Brand Representative role set up on your account and have a brand that is enrolled in FBA.
Once you have met all requirements, you will be able to enroll your products into Vine. Next, enter the necessary details about your brand and product. These include a brand name and description as well as an image and any inventory.
In addition, you need to have fewer than 30 reviews on the product detail page of your listing. This is to ensure Vine reviews remain honest and objective, without being edited.
An FBA offer must be available for your product. It must also be in a 'New' condition when you enroll. If you have any questions or issues with the process, feel free to email us at [email protected] or call our support team.
How to choose the product you want to review
Amazon uses an advanced algorithm to match Vine Voices and the products they are interested. It also takes feedback from past customers to determine who is worthy of an invitation to the Vine Program.
These customers will be invited to test and review the product, before giving it their rating. They will be asked to leave honest and unbiased reviews, along with a message.
How to write a review
The most important factor in getting invited to the Amazon Vine program is ensuring that your reviews are helpful. There is no limit to the number of reviews that you can submit. However, Amazon has some guidelines. Be sure to include a rating and description. Be sure to keep your reviews concise and readable, as the program is designed to be a helpful resource for other buyers on Amazon.
Amazon offers several access levels to the Vine Program. The tiers you access depend on how many products and how often you review them. The gold tier will require you to review at minimum 100 vine items, 90% of your orders, every 6 (sometimes 9,), and the silver Tiers will limit your access to $100, or less. 50% of all your orders must also be reviewed.